Who We Are
Established in 2023, Jersey Sports Group (JSG) stands at the dynamic intersection of sports, entertainment, and culture as a niche marketing and sales firm. We offer specialized services to athletes, brands, and sports properties, focusing on business development and innovative brand marketing strategies; with a wealth of expertise and a close alignment with our client's objectives, JSG crafts meaningful and effective initiatives and collaborations. Our drive stems from a profound belief in the power of sports and entertainment as a catalyst for business expansion and community enrichment.
our mission
To forge transformative partnerships and unleash groundbreaking sports marketing initiatives that redefine engagement and success for our clients and communities.
our VALUES
Embrace Community
Recognize Potential
Spark Creativity
Drive Innovation
OUR SERVICES
Our Team
Eddie Nicastro
Founder/CEO
Eddie Nicastro boasts over a decade of industry expertise, marked by experience with premier teams, venues, brands, and agencies (as showcased by the logos below).
Fueled by an unwavering passion for business and sports, Nicastro has carved out a distinguished career, driving revenue and fostering impactful marketing partnerships for elite athletes, brands, and sports properties. His latest venture focuses on business consulting, primarily for clients from New Jersey, strategically positioned at the nexus of sports and entertainment.
Nicastro holds a degree in Entrepreneurial Management from the University of Rhode Island and a Certificate in Negotiation from Harvard Business School. In 2023, he earned recognition as one of the 50 Under 30 Outstanding Emerging Leaders in New Jersey Business. His contributions during his tenure with the New Jersey Devils garnered accolades, including the Think Big, Risk Smart Award, and the Collaboration Wins Award.
He was selected as the youngest executive by Brooklyn Nets Senior Leadership to serve on the D.I.C.E. (Diversity, Inclusion, Culture, Engagement) Council, driving cultural initiatives within the organization.
As a registered Athlete Agent across multiple states, including Alabama, Georgia (Pending), Indiana, Kentucky, New York, North Carolina, Pennsylvania, Rhode Island, and West Virginia, Nicastro provides strategic advice and representation for clients in the ever-evolving NIL (Name, Image, and Likeness) space.
Beyond his professional endeavors, Nicastro maintains active involvement with the University of Rhode Island Alumni Association and extends his expertise to state advisory boards for non-profit organizations, showcasing his commitment to initiatives such as Best Buddies.
Dan Lust
Legal / NIL Advisor
Jersey Sports Group has partnered with one of the nation's leading Sports Law attorneys for NIL and Contract Advisory. Dan is Counsel at Moritt Hock & Hamroff and was recognized as a "Rising Star" by Super Lawyers each year from 2019 to 2024 and was one of the Top 50 NIL Power Players by On3. He is regularly featured on major networks and shows nationwide for his insights into sports law. He is a Law Professor and NIL Educator at New York Law School.
Antonio Morales
Marketing Consultant
Antonio's expertise spans Event Management, Project Management, Social Media Management, Email Marketing, and Digital Analytics. Currently holding the Senior Manager of Sales and Marketing Operations position at Forbes, Antonio is a dynamic professional with a proven track record. Beyond his corporate role, he is the visionary founder of NJ Athletics, a flourishing media company rapidly gaining prominence. Antonio earned his Bachelor of Science (B.S.) in Marketing from Rutgers Business School.
Strategic Partners
sponsor united
JSG has partnered with industry leader SponsorUnited for the most comprehensive look at how brands execute marketing partnerships to help our clients make intelligent, data-driven partnership decisions at speed and scale.
NJ Athletics
JSG has partnered with NJ Athletics, a local media company. This collaboration signifies a dynamic union where both organizations will synergize their professional services to propel mutual growth. United by a shared vision, the joint mission of JSG and NJ Athletics is to promote and elevate the sports community in New Jersey, fostering greater recognition and engagement.
Our Past Experience
