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Leveraging the Power of Sports Marketing

We Help Our Clients Play Their Position
About
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About Us

SPORTS and ATHLETE MARKETING

Founded in 2023, Jersey Sports Group is a boutique consulting group operating at the intersection of sports, entertainment, and culture.

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JSG proudly represents athletes, brands, and sports properties from New Jersey and beyond in business and brand development projects and key initiatives. 

 

Our subject matter expertise, matched with a deep-rooted understanding of our client's objectives, translates into meaningful programs and partnerships. 

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We are passionate about leveraging the power of sports and entertainment to drive business and brand development for our clients. 

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our mission

To connect our clients with impactful partners and deliver innovative sports marketing solutions.

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our VALUES

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Embrace Community
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Recognize Potential
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Spark Creativity
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Drive Innovation
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our leadership

Founder/CEO, Eddie Nicastro, is an awarded Sports and Entertainment professional with over 12 years of experience. With a passion for business and sports, Nicastro has made a career of driving revenue and brand awareness for top athletes, brands, and sports properties. 

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A registered athlete agent in Indiana, Kentucky, New York, North Carolina, Pennsylvania, Rhode Island, and West Virginia; he has collaborated with Fortune 500 companies and emerging brands on sports and athlete marketing activations.

 

He received his undergraduate degree in Entrepreneurial Management from the University of Rhode Island and a certificate in Negotiation from Harvard Business School. He was recognized as 50 Under 30 in New Jersey business.

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Our Services

Jersey Sports Group provides tailored services to Athletes, Brands, and Sports Properties.

ATHLETE MARKETING

Designing custom brand strategies for professional and collegiate athletes and providing representation in securing and activating business and brand partnership opportunities.

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NIL
ADVISORY
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MARKETING AND ENDORSEMENTS
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BRAND
MANAGEMENT
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SPORTS MARKETING STRATEGY
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ASSET
IDENTIFICATION
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PARTNER
MANAGEMENT

Brand Consulting

Partnering with brands to guide them through the sports marketing ecosystem. Providing an agile and creative end-to-end service; from strategy design to negotiation and implementation of assets, we create value with sports partners that drives brand impact.

Sports Property Sales

Delivering go-to-market sponsorship sales strategies for arenas, venues, teams, and events to secure partnerships that drive revenue, impact the community, and much more.   

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SALES &
MARKETING
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CATEGORY
DEVELOPMENT
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ACTIVATION &
RETENTION
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 862.321.2679 
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1 Meadowlands Plaza, Suite 200 
East Rutherford, NJ 07073

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