talent | brands | properties
rooted in new jersey
building impact beyond
Who we are
Who
we
are
Jersey Sports Group is a New Jersey-based sports marketing agency delivering customized partnership, branding, and business growth solutions for athletes, brands, businesses, sports properties, and higher education institutions.
Rooted in the Garden State and built for impact beyond it, we serve as a strategic extension of our clients’ teams — driving meaningful partnerships, increasing visibility, and creating measurable results at the intersection of sports, culture, commerce, and community.
OUR SERVICES
We build and execute end-to-end partnership strategies for companies looking to enter—or scale within—the sports ecosystem.
Our team leads category research, opportunity sourcing, and full partnership vetting across athletes, teams, leagues, events, and media platforms.
Identify and price assets, build rate cards, develop sales decks, lead partnership outreach, negotiate partnerships, deliver custom activation strategies, and manage renewals for every corporate partner.
We're the commercial sales and partnership arm, turning inventory into revenue and building long-term, scalable sponsorship ecosystems.
Manage recruiting, career guidance, endorsement partnerships, content strategy, PR, community initiatives, and long-term brand building.
We serve athletes and families as their trusted agent team—protecting their interests, elevating their visibility, and maximizing off-court/field earning power.
WHO WE'VE WORKED WITH
latest news
testimonials
“Working with Eddie Nicastro has been a great experience.”
His energy, expertise and upbeat personality help make the task of promoting and managing our Meadowlands Cup event much more rewarding. I look forward to working with the Jersey Sports Group to continue building the brand and impact of the Meadowlands Cup Corporate Golf Challenge.
Jim Kirkos
President & CEO
at Meadowlands Regional Chamber
“Working with Jersey Sports Group has been nothing short of a pleasure!”
The JSG team has helped support multiple retail events and activations nationwide. The talent JSG has sourced has been incredible, easy to work with, and enjoyable to have at our store openings. We are happy to see the partnership growing and look forward to collaborating for the new year.
Geovany Soriano
Regional Marketing Specialist
at JD Sports
“I can't thank you guys enough for such a strong partnership!”
It's been a pleasure working with the team at Jersey Sports Group. I have never worked with an agency that cares as much about its athletes and their success on and off the field. It shows in your strategic planning and approach to ensure that both sides are making the most of the opportunity. Our prior experience with agencies has been very transactional, with little to no effort put into it, leading to a less fruitful and dynamic relationship with the athlete.
Jake Perlmutter
National Sales Manager
At Axe Bat
“Working with Eddie Nicastro has been a great experience.”
You are treated with respect and the utmost professionalism. I am excited for what the future holds.
Maximus Martin
At Greenville Drive
“JSG is full of energy and are passionate about their clients.”
Working with Jersey Sports Group has been everything I’ve needed and more.
Alex Sosa
At Miami Hurricanes Baseball