properties
Commercial Sales & SponsorshipS
Jersey Sports Group serves as the commercial engine behind sports properties, universities, events, and organizations — identifying revenue opportunities, building market-ready assets, and driving partnership sales from strategy through execution.
OUR FOCUS:
JSG serves as a revenue-generation engine for sports properties, teams, leagues, events, and venues.
WHAT WE DO:
Identify and price assets, build rate cards, develop sales decks, lead partnership outreach, negotiate partnerships, deliver custom activation strategies, and manage renewals for every corporate partner. We're the commercial sales and partnership arm, turning inventory into revenue and building long-term, scalable sponsorship ecosystems.
our services
Commercial Sales AOR
JSG operates as your outsourced commercial sales arm, leading end-to-end partnership development. We build strategy, create assets, prospect and pitch brands, negotiate deals, and manage partner relationships—functioning as a true extension of your internal team.
Commercial Strategy & Optimization
We evaluate your current sponsorship ecosystem, identify revenue gaps, establish pricing models, and implement a strategic roadmap designed to maximize commercial yield year-round.
Asset Identification & Packaging
Our team audits your existing inventory, uncovers new sellable assets, and transforms them into cohesive, brand-friendly packages that meet market demand and drive incremental revenue.
Rate Card Development
We build data-driven rate cards grounded in category benchmarks, property value, audience insights, and competitive comparison—ensuring your pricing is aligned with fair market value and positioned for scalable growth.
Deck Writing & Collateral Development
JSG creates polished, sales-ready partnership decks and marketing collateral that showcase your story, assets, and value proposition in a clear, compelling, and conversion-driven format.
Prospect Targeting & Outreach
JSG identifies high-fit brand categories and decision-makers, builds targeted prospect lists, and leads strategic outbound outreach to open doors and create qualified partnership conversations. Our team drives disciplined pipeline development designed to convert opportunities into long-term revenue.
our clients
past Collaborations
testimonials
“Working with Eddie Nicastro has been a great experience.”
His energy, expertise and upbeat personality help make the task of promoting and managing our Meadowlands Cup event much more rewarding. I look forward to working with the Jersey Sports Group to continue building the brand and impact of the Meadowlands Cup Corporate Golf Challenge.
Jim Kirkos
President & CEO
At Meadowlands Regional Chamber & Meadowlands Live!
“Working with Jersey Sports Group has been nothing short of a pleasure!”
The JSG team has helped support multiple retail events and activations nationwide. The talent JSG has sourced has been incredible, easy to work with, and enjoyable to have at our store openings. We are happy to see the partnership growing and look forward to collaborating for the new year.
Geovany Soriano
Regional Marketing Specialist
At JD Sports
“I can't thank you guys enough for such a strong partnership!”
It's been a pleasure working with the team at Jersey Sports Group. I have never worked with an agency that cares as much about its athletes and their success on and off the field. It shows in your strategic planning and approach to ensure that both sides are making the most of the opportunity. Our prior experience with agencies has been very transactional, with little to no effort put into it, leading to a less fruitful and dynamic relationship with the athlete.
Jake Perlmutter
National Sales Manager
At Axe Bat
“Working with Eddie Nicastro has been a great experience.”
You are treated with respect and the utmost professionalism. I am excited for what the future holds.
Maximus Martin
At Greenville Drive
“JSG is full of energy and are passionate about their clients.”
Working with Jersey Sports Group has been everything I’ve needed and more.
Alex Sosa
At Miami Hurricanes Baseball