brands
Brand Strategy & Partnerships
Jersey Sports Group helps brands grow through sports, culture, and community — with strategic marketing solutions built to drive relevance, engagement, and measurable impact.
OUR FOCUS:
JSG helps brands navigate and excel through the sports marketing ecosystem.
WHAT WE DO:
JSG provides strategic sports marketing counsel to brands seeking to grow through smarter alignment with sports, culture, and community. We help companies define their objectives, evaluate the landscape, identify the right platforms and properties, and build tailored marketing strategies designed to drive awareness, engagement, and business results.
Our work spans strategy development, brand positioning, partnership sourcing and negotiation, activation planning, implementation support, and campaign optimization—ensuring every initiative is thoughtful, authentic, and built to perform.
our services
Sports Marketing AOR
JSG operates as your full sports-marketing department, managing strategy, planning, negotiations, activation, and measurement across all sports investments. We plug directly into your team and oversee every initiative end-to-end — ensuring brand goals, budgets, and partnerships stay aligned and maximized.
Official Team Partnerships
We source, vet, negotiate, and manage official partnerships with professional teams, collegiate programs, and youth sports properties. From naming rights to premium in-venue assets, we help brands secure high-impact deals at fair market value.
Event Sponsorships
We identify and negotiate sponsorship opportunities across major sporting events, tournaments, media days, camps/clinics, and community gatherings — building turnkey activation plans that bring the partnership to life and drive measurable brand lift.
Influencer Marketing & Talent Procurement
We connect brands with athletes, creators, and sports influencers who can authentically tell your story. From NIL athletes to pros to digital creators, we handle talent sourcing, negotiation, creative direction, and campaign management.
Campaign Strategy &
Activation
We build fully integrated marketing campaigns — from creative ideation and messaging to execution, content production, and measurement. Every activation is designed to feel authentic, culturally relevant, and tied to brand KPIs.
Community &
Grassroots Marketing
We identify and negotiate sponsorship opportunities across major sporting events, tournaments, media days, camps/clinics, and community gatherings — building turnkey activation plans that bring the partnership to life and drive measurable brand lift.
our clients
past collaborations
testimonials
“Working with Eddie Nicastro has been a great experience.”
His energy, expertise and upbeat personality help make the task of promoting and managing our Meadowlands Cup event much more rewarding. I look forward to working with the Jersey Sports Group to continue building the brand and impact of the Meadowlands Cup Corporate Golf Challenge.
Jim Kirkos
President & CEO,
At Meadowlands Regional Chamber & Meadowlands Live!
“Working with Jersey Sports Group has been nothing short of a pleasure!”
The JSG team has helped support multiple retail events and activations nationwide. The talent JSG has sourced has been incredible, easy to work with, and enjoyable to have at our store openings. We are happy to see the partnership growing and look forward to collaborating for the new year.
Geovany Soriano
Regional Marketing Specialist
At JD Sports
“I can't thank you guys enough for such a strong partnership!”
It's been a pleasure working with the team at Jersey Sports Group. I have never worked with an agency that cares as much about its athletes and their success on and off the field. It shows in your strategic planning and approach to ensure that both sides are making the most of the opportunity. Our prior experience with agencies has been very transactional, with little to no effort put into it, leading to a less fruitful and dynamic relationship with the athlete.
Jake Perlmutter
National Sales Manager
At Axe Bat
“Working with Eddie Nicastro has been a great experience.”
You are treated with respect and the utmost professionalism. I am excited for what the future holds.
Maximus Martin
At Greenville Drive
“JSG is full of energy and are passionate about their clients.”
Working with Jersey Sports Group has been everything I’ve needed and more.
Alex Sosa
At Miami Hurricanes Baseball