Talent representation

We represent elite college and professional athletes, top high-school prospects, sports influencers, and coaches with a full-service, agent-driven approach. From career strategy to contract support, brand guidance, and athlete-first advocacy, we manage the business so our clients can focus on performing at the highest level.

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NIL Representation

We guide athletes and their families through the NIL landscape, focusing on education and brand optimization. JSG handles deal sourcing, contract vetting, collective negotiations, brand partnerships, and legal compliance — ensuring every partnership supports the athlete’s values, eligibility, and maximizes earning potential.

COACHES REPRESENTATION

For rising and established coaches, JSG provides strategic representation across job placement, interview prep, contract negotiation, profile building, and ongoing career positioning. We help coaches navigate opportunities with confidence and clarity.

Brand Partnerships
& Endorsements

We develop and execute high-impact brand relationships that elevate athlete profiles and create real commercial value. From national campaigns to niche influencer activations, JSG drives outreach, negotiates fair market value, and manages every deliverable to ensure partnerships are seamless and successful.

Content Strategy & Creative Development

JSG builds powerful digital identities that reinforce each athlete’s brand. We oversee content calendars, creative direction, graphics, voiceover concepts, and social storytelling to help athletes stand out on every platform — and attract bigger, better opportunities.

Public Relations
& Media Strategy

We drive visibility for our talent through strategic PR, earned media outreach, and custom media planning built around the moments that matter most. From pitching compelling stories to our media network to developing social amplification strategies around key games, events, and community initiatives, we help our clients build brands that resonate on and off the field.

Community Events
& Camp Development

We help athletes give back while building their personal brand through well-executed community initiatives — including youth camps, clinics, charitable activations, and school partnerships. JSG manages planning, promotion, logistics, and sponsorship integration to create meaningful, scalable community impact.

Player Development & Recruiting Services

We provide holistic support around player growth on and off the field. This includes training partners, recovery and wellness resources, mental performance connections, and offseason development planning through JSG’s network of experts and facility partners.